Milan is the fashion city of the world. And for good reason.
We were out on a cold, rainy night at midnight, scurrying to get gelato. I love Italy.
This the gelato parlor we were running towards, called Bianco Latte. Check them out on Google. They have an amazing branding team.
This was an incredibly genius idea for and eBay campaign. The metro station, where you wait for the train, was covered in stick-on print-outs of actual ebay auctions. From floor to ceiling, they covered the entire waiting area. In the crowded stops, EVERYONE was reading them. If you saw something you liked, you get on ebay (via Blackberry or internet) and bid on it. Not only did this help traffic to the site, but people saw things that were similar to things they wanted, got on eBay, and search for it. This is one of the best guerilla (non-traditional) ad campaigns I've seen. Passers-by were forced to get up close and personal to these ads, and it is an interactive experience. Bravo.
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